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Factors affecting Malaysian university students’ purchase intention in social networking sites

Overview of attention for article published in Cogent Business & Management, May 2016
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Citations

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19 Dimensions

Readers on

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263 Mendeley
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Title
Factors affecting Malaysian university students’ purchase intention in social networking sites
Published in
Cogent Business & Management, May 2016
DOI 10.1080/23311975.2016.1182612
Authors

Saeideh Sharifi fard, Ezhar Tamam, Md Salleh Hj Hassan, Moniza Waheed, Zeinab Zaremohzzabieh, Shaofeng Liu

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 263 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 263 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 35 13%
Lecturer 31 12%
Student > Bachelor 28 11%
Student > Master 25 10%
Student > Doctoral Student 20 8%
Other 33 13%
Unknown 91 35%
Readers by discipline Count As %
Business, Management and Accounting 93 35%
Social Sciences 25 10%
Computer Science 15 6%
Economics, Econometrics and Finance 7 3%
Engineering 4 2%
Other 19 7%
Unknown 100 38%