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ブランド・ロゴ変更時の彩度の変化が消費者のブランド態度に与える影響

Overview of attention for article published in Japan Marketing Journal, January 2023
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Title
ブランド・ロゴ変更時の彩度の変化が消費者のブランド態度に与える影響
Published in
Japan Marketing Journal, January 2023
DOI 10.7222/marketing.2023.005
Authors

Hisashi Kawamata, Takeshi Moriguchi

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Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 11 January 2023.
All research outputs
#19,820,130
of 24,357,902 outputs
Outputs from Japan Marketing Journal
#1
of 1 outputs
Outputs of similar age
#327,411
of 449,208 outputs
Outputs of similar age from Japan Marketing Journal
#1
of 1 outputs
Altmetric has tracked 24,357,902 research outputs across all sources so far. This one is in the 10th percentile – i.e., 10% of other outputs scored the same or lower than it.
So far Altmetric has tracked 1 research outputs from this source. They receive a mean Attention Score of 0.0. This one scored the same or higher as 0 of them.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 449,208 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 15th percentile – i.e., 15% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them