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Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the “Twin Engines” of Performance

Overview of attention for article published in Journal of International Marketing, February 2023
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1 X user

Readers on

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42 Mendeley
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Title
Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the “Twin Engines” of Performance
Published in
Journal of International Marketing, February 2023
DOI 10.1177/1069031x221130740
Authors

Ayşegül Özsomer, Bernard Simonin, Timo Mandler

Timeline

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X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 42 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 42 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 8 19%
Student > Bachelor 2 5%
Student > Doctoral Student 2 5%
Professor > Associate Professor 2 5%
Student > Ph. D. Student 2 5%
Other 6 14%
Unknown 20 48%
Readers by discipline Count As %
Business, Management and Accounting 12 29%
Social Sciences 2 5%
Computer Science 2 5%
Unspecified 1 2%
Arts and Humanities 1 2%
Other 3 7%
Unknown 21 50%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 16 February 2023.
All research outputs
#20,401,691
of 25,075,028 outputs
Outputs from Journal of International Marketing
#113
of 174 outputs
Outputs of similar age
#357,493
of 483,825 outputs
Outputs of similar age from Journal of International Marketing
#3
of 5 outputs
Altmetric has tracked 25,075,028 research outputs across all sources so far. This one is in the 10th percentile – i.e., 10% of other outputs scored the same or lower than it.
So far Altmetric has tracked 174 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 5.5. This one is in the 5th percentile – i.e., 5% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 483,825 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 15th percentile – i.e., 15% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 5 others from the same source and published within six weeks on either side of this one. This one has scored higher than 2 of them.