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X Demographics
Mendeley readers
Attention Score in Context
| Title |
“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names
|
|---|---|
| Published in |
Journal of Marketing, May 2023
|
| DOI | 10.1177/00222429231162367 |
| Authors |
John P. Costello, Jesse Walker, Rebecca Walker Reczek |
X Demographics
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 6 | 35% |
| Venezuela, Bolivarian Republic of | 2 | 12% |
| United Arab Emirates | 1 | 6% |
| Unknown | 8 | 47% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 13 | 76% |
| Scientists | 3 | 18% |
| Science communicators (journalists, bloggers, editors) | 1 | 6% |
Mendeley readers
The data shown below were compiled from readership statistics for 30 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 30 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 6 | 20% |
| Student > Master | 3 | 10% |
| Researcher | 3 | 10% |
| Student > Bachelor | 2 | 7% |
| Professor > Associate Professor | 2 | 7% |
| Other | 2 | 7% |
| Unknown | 12 | 40% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 9 | 30% |
| Economics, Econometrics and Finance | 3 | 10% |
| Unspecified | 1 | 3% |
| Social Sciences | 1 | 3% |
| Engineering | 1 | 3% |
| Other | 0 | 0% |
| Unknown | 15 | 50% |
Attention Score in Context
This research output has an Altmetric Attention Score of 148. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 11 April 2024.
All research outputs
#291,309
of 26,203,160 outputs
Outputs from Journal of Marketing
#36
of 1,220 outputs
Outputs of similar age
#6,579
of 398,431 outputs
Outputs of similar age from Journal of Marketing
#2
of 14 outputs
Altmetric has tracked 26,203,160 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 98th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,220 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 27.5. This one has done particularly well, scoring higher than 97% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 398,431 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 98% of its contemporaries.
We're also able to compare this research output to 14 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 85% of its contemporaries.