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Brand Origin Effects During Economic Declines: Evidence from an Emerging Market

Overview of attention for article published in Journal of International Marketing, March 2023
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (59th percentile)
  • Good Attention Score compared to outputs of the same age and source (66th percentile)

Mentioned by

twitter
3 X users

Citations

dimensions_citation
6 Dimensions

Readers on

mendeley
14 Mendeley
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Title
Brand Origin Effects During Economic Declines: Evidence from an Emerging Market
Published in
Journal of International Marketing, March 2023
DOI 10.1177/1069031x231154483
Authors

Vitor Azzari, Felipe Zambaldi, Leandro Angotti Guissoni, Jonny Mateus Rodrigues, Eusebio Scornavacca

X Demographics

X Demographics

The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 14 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 14 100%

Demographic breakdown

Readers by professional status Count As %
Student > Doctoral Student 3 21%
Student > Ph. D. Student 1 7%
Student > Bachelor 1 7%
Student > Master 1 7%
Researcher 1 7%
Other 1 7%
Unknown 6 43%
Readers by discipline Count As %
Business, Management and Accounting 5 36%
Earth and Planetary Sciences 1 7%
Economics, Econometrics and Finance 1 7%
Unknown 7 50%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 17 April 2023.
All research outputs
#13,807,674
of 23,578,918 outputs
Outputs from Journal of International Marketing
#81
of 151 outputs
Outputs of similar age
#123,361
of 309,538 outputs
Outputs of similar age from Journal of International Marketing
#2
of 6 outputs
Altmetric has tracked 23,578,918 research outputs across all sources so far. This one is in the 41st percentile – i.e., 41% of other outputs scored the same or lower than it.
So far Altmetric has tracked 151 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 5.9. This one is in the 46th percentile – i.e., 46% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 309,538 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 59% of its contemporaries.
We're also able to compare this research output to 6 others from the same source and published within six weeks on either side of this one. This one has scored higher than 4 of them.