The data shown below were compiled from readership statistics for 28 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Mendeley readers
Attention Score in Context
| Title |
Immersive technology and cause‐related marketing: The role of personalization and value co‐creation
|
|---|---|
| Published in |
Journal of Consumer Behaviour, November 2023
|
| DOI | 10.1002/cb.2293 |
| Authors |
Chi‐Cheng Luan, The Anh Phan |
Mendeley readers
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 28 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 3 | 11% |
| Professor | 3 | 11% |
| Researcher | 2 | 7% |
| Student > Postgraduate | 2 | 7% |
| Professor > Associate Professor | 2 | 7% |
| Other | 5 | 18% |
| Unknown | 11 | 39% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 13 | 46% |
| Biochemistry, Genetics and Molecular Biology | 1 | 4% |
| Unspecified | 1 | 4% |
| Agricultural and Biological Sciences | 1 | 4% |
| Social Sciences | 1 | 4% |
| Other | 0 | 0% |
| Unknown | 11 | 39% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 30 November 2023.
All research outputs
#8,324,193
of 24,900,093 outputs
Outputs from Journal of Consumer Behaviour
#136
of 373 outputs
Outputs of similar age
#53,941
of 169,298 outputs
Outputs of similar age from Journal of Consumer Behaviour
#2
of 2 outputs
Altmetric has tracked 24,900,093 research outputs across all sources so far. This one is in the 43rd percentile – i.e., 43% of other outputs scored the same or lower than it.
So far Altmetric has tracked 373 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.2. This one has gotten more attention than average, scoring higher than 54% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 169,298 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 67% of its contemporaries.
We're also able to compare this research output to 2 others from the same source and published within six weeks on either side of this one.