↓ Skip to main content

Are brands that perform gendered product differentiation perceived as sexist? An experimental investigation

Overview of attention for article published in Journal of Product & Brand Management, April 2024
Altmetric Badge

About this Attention Score

  • Average Attention Score compared to outputs of the same age

Mentioned by

twitter
2 X users

Citations

dimensions_citation
1 Dimensions

Readers on

mendeley
5 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Title
Are brands that perform gendered product differentiation perceived as sexist? An experimental investigation
Published in
Journal of Product & Brand Management, April 2024
DOI 10.1108/jpbm-07-2023-4590
Authors

Delphine Caruelle

X Demographics

X Demographics

The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
As of 1 July 2024, you may notice a temporary increase in the numbers of X profiles with Unknown location. Click here to learn more.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 5 100%

Demographic breakdown

Readers by professional status Count As %
Student > Doctoral Student 2 40%
Unspecified 1 20%
Unknown 2 40%
Readers by discipline Count As %
Business, Management and Accounting 2 40%
Unspecified 1 20%
Unknown 2 40%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 19 April 2024.
All research outputs
#17,965,989
of 26,352,576 outputs
Outputs from Journal of Product & Brand Management
#173
of 277 outputs
Outputs of similar age
#176,324
of 338,028 outputs
Outputs of similar age from Journal of Product & Brand Management
#1
of 1 outputs
Altmetric has tracked 26,352,576 research outputs across all sources so far. This one is in the 31st percentile – i.e., 31% of other outputs scored the same or lower than it.
So far Altmetric has tracked 277 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 6.4. This one is in the 37th percentile – i.e., 37% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 338,028 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 47th percentile – i.e., 47% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them