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4億本を売り上げる,赤城乳業の『ガリガリ君』マーケティング

Overview of attention for article published in Japan Marketing Journal, June 2020
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About this Attention Score

  • Among the highest-scoring outputs from this source (#32 of 328)
  • Above-average Attention Score compared to outputs of the same age (64th percentile)
  • High Attention Score compared to outputs of the same age and source (88th percentile)

Mentioned by

twitter
5 X users

Readers on

mendeley
1 Mendeley
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Title
4億本を売り上げる,赤城乳業の『ガリガリ君』マーケティング
Published in
Japan Marketing Journal, June 2020
DOI 10.7222/marketing.2020.040
Authors

岩井 琢磨, 牧口 松二

X Demographics

X Demographics

The data shown below were collected from the profiles of 5 X users who shared this research output. Click here to find out more about how the information was compiled.
As of 1 July 2024, you may notice a temporary increase in the numbers of X profiles with Unknown location. Click here to learn more.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Professor 1 100%
Readers by discipline Count As %
Business, Management and Accounting 1 100%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 5. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 24 March 2022.
All research outputs
#7,349,888
of 26,238,332 outputs
Outputs from Japan Marketing Journal
#32
of 328 outputs
Outputs of similar age
#153,250
of 435,518 outputs
Outputs of similar age from Japan Marketing Journal
#2
of 18 outputs
Altmetric has tracked 26,238,332 research outputs across all sources so far. This one has received more attention than most of these and is in the 71st percentile.
So far Altmetric has tracked 328 research outputs from this source. They receive a mean Attention Score of 3.4. This one has done well, scoring higher than 89% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 435,518 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 64% of its contemporaries.
We're also able to compare this research output to 18 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 88% of its contemporaries.