Ideas in Marketing: Finding the New and Polishing the Old
Springer International Publishing
Chapter title |
Political Party Brand Identity and Brand Image: An Empirical Assessment
|
---|---|
Chapter number | 34 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_34 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
Alessandro Bigi, Michelle Bonera, Bigi, Alessandro, Bonera, Michelle |
Editors |
Krzysztof Kubacki |
Country | Count | As % |
---|---|---|
Unknown | 16 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Researcher | 3 | 19% |
Lecturer > Senior Lecturer | 2 | 13% |
Student > Ph. D. Student | 2 | 13% |
Student > Bachelor | 1 | 6% |
Student > Master | 1 | 6% |
Other | 1 | 6% |
Unknown | 6 | 38% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 4 | 25% |
Business, Management and Accounting | 4 | 25% |
Arts and Humanities | 1 | 6% |
Computer Science | 1 | 6% |
Design | 1 | 6% |
Other | 0 | 0% |
Unknown | 5 | 31% |