Ideas in Marketing: Finding the New and Polishing the Old
Springer International Publishing
Chapter title |
Predicting Business Customer Potential DISLOYALTY and Share of Wallet: Proposition of a New Theory and Moderating Effects
|
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Chapter number | 71 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_71 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
Joël Le Bon, Le Bon, Joël |
Editors |
Krzysztof Kubacki |
Country | Count | As % |
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Unknown | 6 | 100% |
Readers by professional status | Count | As % |
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Unspecified | 6 | 100% |
Readers by discipline | Count | As % |
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Unspecified | 6 | 100% |