Ideas in Marketing: Finding the New and Polishing the Old
Springer International Publishing
Chapter title |
Consumer Evaluations of Video Ads Portraying Human-Like Avatars
|
---|---|
Chapter number | 163 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_163 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
Fernando R. Jiménez, Bashar S. Gammoh, Rand Wergin, Jiménez, Fernando R., Gammoh, Bashar S., Wergin, Rand |
Editors |
Krzysztof Kubacki |
Country | Count | As % |
---|---|---|
Unknown | 7 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 14% |
Student > Master | 1 | 14% |
Unknown | 5 | 71% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 14% |
Economics, Econometrics and Finance | 1 | 14% |
Unknown | 5 | 71% |