The Marketing of Service-Dominant Logic
Springer International Publishing
Chapter title |
S-D Logic as Persuasive Discourse
|
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Chapter number | 1 |
Book title |
The Marketing of Service-Dominant Logic
|
Published by |
Palgrave Macmillan, Cham, January 2023
|
DOI | 10.1007/978-3-031-46510-9_1 |
Book ISBNs |
978-3-03-146509-3, 978-3-03-146510-9
|
Authors |
Miles, Chris |
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 100% |