The Marketing of Service-Dominant Logic
Springer International Publishing
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Timeline
| Chapter title |
Rhetoric and the Agonistic Moment of S-D Logic
|
|---|---|
| Chapter number | 3 |
| Book title |
The Marketing of Service-Dominant Logic
|
| Published by |
Palgrave Macmillan, Cham, January 2023
|
| DOI | 10.1007/978-3-031-46510-9_3 |
| Book ISBNs |
978-3-03-146509-3, 978-3-03-146510-9
|
| Authors |
Miles, Chris |