E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future
Springer Nature Switzerland
Chapter title |
The Effect of Anthropomorphic Features of Virtual Streamers on Consumers’ Purchase Intention-The Mediating Role of Sense of Trust
|
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Chapter number | 23 |
Book title |
E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future
|
Published in |
Lecture Notes in Business Information Processing, January 2024
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DOI | 10.1007/978-3-031-60264-1_23 |
Book ISBNs |
978-3-03-160263-4, 978-3-03-160264-1
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Authors |
Tong, Yang, Diao, Yajing, Liu, Bingxue |
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 20% |
Student > Master | 1 | 20% |
Unknown | 3 | 60% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 20% |
Engineering | 1 | 20% |
Unknown | 3 | 60% |