E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future
Springer Nature Switzerland
Chapter title |
Influencer-Focused Barrages in Product Demo Videos: An Exploratory Study
|
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Chapter number | 24 |
Book title |
E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future
|
Published in |
Lecture Notes in Business Information Processing, January 2024
|
DOI | 10.1007/978-3-031-60264-1_24 |
Book ISBNs |
978-3-03-160263-4, 978-3-03-160264-1
|
Authors |
Wu, Juntao, Pei, Yanli, Wang, Shan, Wang, Fang |
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 50% |
Unknown | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 50% |
Unknown | 1 | 50% |