Proceedings of the International Conference on Managing the Asian Century
Springer, Singapore
Chapter title |
The Importance of Attributes in Customersʼ Buying Decisions: A Case of Bridal Business
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Chapter number | 44 |
Book title |
Proceedings of the International Conference on Managing the Asian Century
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Published by |
Springer, Singapore, January 2013
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DOI | 10.1007/978-981-4560-61-0_44 |
Book ISBNs |
978-9-81-456060-3, 978-9-81-456061-0
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Authors |
Chun Meng Tang |