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Timeline
Mendeley readers
Chapter title |
Mit Personifizierungen wirkungsvoll in der Marketingkommunikation emotionalisieren
|
---|---|
Chapter number | 27 |
Book title |
Handbuch Sozialtechniken der Kommunikation
|
Published by |
Springer Gabler, Wiesbaden, January 2015
|
DOI | 10.1007/978-3-658-05262-1_27-1 |
Book ISBNs |
978-3-65-805262-1
|
Authors |
Andrea Gröppel-Klein, Katja Pfeifer, Jennifer Helfgen, Gröppel-Klein, Andrea, Pfeifer, Katja, Helfgen, Jennifer |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 25% |
Student > Bachelor | 1 | 25% |
Unknown | 2 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 25% |
Business, Management and Accounting | 1 | 25% |
Unknown | 2 | 50% |