You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Timeline
Chapter title |
Marketingkommunikation im internationalen Kontext umsetzen
|
---|---|
Chapter number | 31 |
Book title |
Handbuch Sozialtechniken der Kommunikation
|
Published by |
Springer Gabler, Wiesbaden, January 2016
|
DOI | 10.1007/978-3-658-05262-1_31-1 |
Book ISBNs |
978-3-65-805262-1
|
Authors |
Ralph Berndt, Matthias Sander, Berndt, Ralph, Sander, Matthias |