Zielgruppen im Konsumentenmarketing
Springer Fachmedien Wiesbaden
Chapter title |
Von Träumern, Abenteurern und Realisten – Das Zielgruppenmodell der GfK Roper Consumer Styles
|
---|---|
Chapter number | 10 |
Book title |
Zielgruppen im Konsumentenmarketing
|
Published by |
Springer Gabler, Wiesbaden, January 2014
|
DOI | 10.1007/978-3-658-00625-9_10 |
Book ISBNs |
978-3-65-800624-2, 978-3-65-800625-9
|
Authors |
Thomas Peichl, Peichl, Thomas |
Country | Count | As % |
---|---|---|
Unknown | 19 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 5 | 26% |
Student > Master | 4 | 21% |
Unknown | 10 | 53% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 21% |
Economics, Econometrics and Finance | 3 | 16% |
Environmental Science | 1 | 5% |
Unknown | 11 | 58% |