↓ Skip to main content
What is this page? Embed badge

Segmentation in Social Marketing

Overview of attention for book
Cover of 'Segmentation in Social Marketing'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Segmentation in Social Marketing: Why We Should Do It More Often that We Currently Do
  3. Altmetric Badge
    Chapter 2 An Umbrella Review of the Use of Segmentation in Social Marketing Interventions
  4. Altmetric Badge
    Chapter 3 The Importance of Segmentation in Social Marketing Strategy
  5. Altmetric Badge
    Chapter 4 Changing Times for Social Marketing Segmentation
  6. Altmetric Badge
    Chapter 5 How and Why Segmentation Improves ROI
  7. Altmetric Badge
    Chapter 6 Segmentation in Social Marketing: Five Steps to Success
  8. Altmetric Badge
    Chapter 7 Methods in Segmentation
  9. Altmetric Badge
    Chapter 8 Segmentation Using Two-Step Cluster Analysis
  10. Altmetric Badge
    Chapter 9 Increasing Civic Engagement Through Market Segmentation
  11. Altmetric Badge
    Chapter 10 Segmenting Caregivers to Gain Insights for Social Marketing Program Design
  12. Altmetric Badge
    Chapter 11 Young Adults and Alcohol: An Explorative Audience Segmentation Analysis
  13. Altmetric Badge
    Chapter 12 Using Segmentation and Theory to Design Better Promotion and Prevention Campaigns: A RECYC-QUÉBEC Case Study
  14. Altmetric Badge
    Chapter 13 Why We Need Segmentation When Designing Social Marketing Programs
Attention for Chapter 8: Segmentation Using Two-Step Cluster Analysis
Altmetric Badge

Citations

dimensions_citation
49 Dimensions

Readers on

mendeley
120 Mendeley
Summary Dimensions citations
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Chapter title
Segmentation Using Two-Step Cluster Analysis
Chapter number 8
Book title
Segmentation in Social Marketing
Published by
Springer, Singapore, January 2017
DOI 10.1007/978-981-10-1835-0_8
Book ISBNs
978-9-81-101833-6, 978-9-81-101835-0
Authors

Aaron Tkaczynski

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 120 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 120 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 15 13%
Student > Doctoral Student 14 12%
Student > Bachelor 11 9%
Researcher 9 8%
Student > Master 8 7%
Other 28 23%
Unknown 35 29%
Readers by discipline Count As %
Business, Management and Accounting 22 18%
Social Sciences 12 10%
Medicine and Dentistry 6 5%
Engineering 6 5%
Psychology 5 4%
Other 30 25%
Unknown 39 33%

This page is provided by Altmetric.