Segmentation in Social Marketing
Springer Singapore
Chapter title |
Young Adults and Alcohol: An Explorative Audience Segmentation Analysis
|
---|---|
Chapter number | 11 |
Book title |
Segmentation in Social Marketing
|
Published by |
Springer, Singapore, January 2017
|
DOI | 10.1007/978-981-10-1835-0_11 |
Book ISBNs |
978-9-81-101833-6, 978-9-81-101835-0
|
Authors |
Jolanda Mathijssen, Sandra Kuiper, Meriam Janssen, Mathijssen, Jolanda, Kuiper, Sandra, Janssen, Meriam |
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Researcher | 1 | 25% |
Student > Master | 1 | 25% |
Unknown | 2 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Psychology | 1 | 25% |
Economics, Econometrics and Finance | 1 | 25% |
Social Sciences | 1 | 25% |
Unknown | 1 | 25% |