Zielgruppen im Konsumentenmarketing
Springer Fachmedien Wiesbaden
Chapter title |
Digital Immigrants und Digital Natives – Neue Evolutionsformen der Spezies „Kunde“
|
---|---|
Chapter number | 12 |
Book title |
Zielgruppen im Konsumentenmarketing
|
Published by |
Springer Gabler, Wiesbaden, January 2014
|
DOI | 10.1007/978-3-658-00625-9_12 |
Book ISBNs |
978-3-65-800624-2, 978-3-65-800625-9
|
Authors |
Klemens Skibicki, Frank Mühlenbeck, Skibicki, Klemens, Mühlenbeck, Frank |
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Professor | 1 | 25% |
Student > Doctoral Student | 1 | 25% |
Student > Master | 1 | 25% |
Unknown | 1 | 25% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 50% |
Economics, Econometrics and Finance | 1 | 25% |
Unknown | 1 | 25% |