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Chapter title |
Einführung in die Problemstellung
|
---|---|
Chapter number | 1 |
Book title |
Der Kundenwert im Industriegütermarketing
|
Published by |
Springer Gabler, Wiesbaden, January 2009
|
DOI | 10.1007/978-3-658-24720-1_1 |
Book ISBNs |
978-3-65-824719-5, 978-3-65-824720-1
|
Authors |
Martin Kunschert |