Market Segmentation
Springer US
Chapter title |
Conclusions: Representations of Heterogeneity
|
---|---|
Chapter number | 19 |
Book title |
Market Segmentation
|
Published in |
International Series in Quantitative Marketing, January 2000
|
DOI | 10.1007/978-1-4615-4651-1_19 |
Book ISBNs |
978-1-4613-7104-5, 978-1-4615-4651-1
|
Authors |
Michel Wedel, Wagner A. Kamakura |