Marketing and Smart Technologies
Springer Singapore
Chapter title |
Willingness to Pay a Premium Price for Streaming Services: The Role of Trust in Services
|
---|---|
Chapter number | 3 |
Book title |
Marketing and Smart Technologies
|
Published by |
Springer, Singapore, November 2019
|
DOI | 10.1007/978-981-15-1564-4_3 |
Book ISBNs |
978-9-81-151563-7, 978-9-81-151564-4
|
Authors |
Luísa Augusto, Sara Santos, Pedro Espírito Santo, Augusto, Luísa, Santos, Sara, Santo, Pedro Espírito |
Country | Count | As % |
---|---|---|
Unknown | 53 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 8 | 15% |
Student > Doctoral Student | 4 | 8% |
Lecturer | 3 | 6% |
Student > Bachelor | 3 | 6% |
Unspecified | 2 | 4% |
Other | 4 | 8% |
Unknown | 29 | 55% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 12 | 23% |
Economics, Econometrics and Finance | 4 | 8% |
Unspecified | 2 | 4% |
Social Sciences | 2 | 4% |
Computer Science | 1 | 2% |
Other | 2 | 4% |
Unknown | 30 | 57% |