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Measuring Neural Arousal for Advertisements and Its Relationship With Advertising Success

Overview of attention for article published in Frontiers in Neuroscience, July 2020
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (81st percentile)
  • Average Attention Score compared to outputs of the same age and source

Mentioned by

news
1 news outlet
twitter
5 X users

Readers on

mendeley
103 Mendeley
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Title
Measuring Neural Arousal for Advertisements and Its Relationship With Advertising Success
Published in
Frontiers in Neuroscience, July 2020
DOI 10.3389/fnins.2020.00736
Pubmed ID
Authors

Esther Eijlers, Maarten A. S. Boksem, Ale Smidts

Timeline

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X Demographics

X Demographics

The data shown below were collected from the profiles of 5 X users who shared this research output. Click here to find out more about how the information was compiled.
As of 1 July 2024, you may notice a temporary increase in the numbers of X profiles with Unknown location. Click here to learn more.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 103 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 103 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 14 14%
Researcher 13 13%
Student > Master 9 9%
Unspecified 7 7%
Student > Doctoral Student 3 3%
Other 10 10%
Unknown 47 46%
Readers by discipline Count As %
Business, Management and Accounting 9 9%
Unspecified 8 8%
Neuroscience 6 6%
Psychology 6 6%
Computer Science 5 5%
Other 14 14%
Unknown 55 53%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 12. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 12 October 2020.
All research outputs
#3,214,157
of 26,539,834 outputs
Outputs from Frontiers in Neuroscience
#2,118
of 12,008 outputs
Outputs of similar age
#80,513
of 433,811 outputs
Outputs of similar age from Frontiers in Neuroscience
#183
of 375 outputs
Altmetric has tracked 26,539,834 research outputs across all sources so far. Compared to these this one has done well and is in the 87th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 12,008 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 11.3. This one has done well, scoring higher than 82% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 433,811 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 81% of its contemporaries.
We're also able to compare this research output to 375 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 50% of its contemporaries.