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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Neural mechanisms of brand love relationship dynamics: Is the development of brand love relationships the same as that of interpersonal romantic love relationships?
|
|---|---|
| Published in |
Frontiers in Neuroscience, November 2022
|
| DOI | 10.3389/fnins.2022.984647 |
| Pubmed ID | |
| Authors |
Shinya Watanuki |
| Abstract |
Brand love is a relationship between brands and consumers. Managing the relationship is an important issue for marketing strategy since it changes according to temporal flow. Brand love theories, including their dynamics, have been developed based on interpersonal romantic love theories. Although many brand love studies have provided useful findings, the neural mechanism of brand love remains unclear. Especially, its dynamics have not been considered from a neuroscience perspective. The present study addressed the commonalities and differentiations of activated brain regions between brand love and interpersonal romantic love relationships using a quantitative neuroimaging meta-analytic approach, from the view of brain connectivity. Regarding the mental processes of each love relationship related to these activated brain regions, decoding analysis was conducted using the NeuroQuery platform to prevent reverse inference. The results revealed that different neural mechanisms and mental processes were distinctively involved in the dynamics of each love relationship, although the anterior insula overlapped across all stages and the reinforcement learning system was driven between both love relationships in the early stage. Remarkably, regarding the distinctive mental processes, although prosocial aspects were involved in the mental processes of interpersonal romantic love relationships across all stages, they were not involved in the mental processes of brand love relationships. Conclusively, although common brain regions and mental processes between both love relationships were observed, neural mechanisms and mental processes in brand love relationship dynamics might be innately different from those in the interpersonal romantic love relationship dynamics. As this finding indicates essential distinctiveness between both these relationships, theories concerning interpersonal romantic love should be applied cautiously when investigating brand love relationship dynamics. |
X Demographics
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Spain | 1 | 6% |
| Canada | 1 | 6% |
| Unknown | 14 | 88% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 12 | 75% |
| Scientists | 2 | 13% |
| Science communicators (journalists, bloggers, editors) | 1 | 6% |
| Practitioners (doctors, other healthcare professionals) | 1 | 6% |
Mendeley readers
The data shown below were compiled from readership statistics for 39 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 39 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 4 | 10% |
| Lecturer | 3 | 8% |
| Other | 2 | 5% |
| Student > Bachelor | 2 | 5% |
| Lecturer > Senior Lecturer | 1 | 3% |
| Other | 4 | 10% |
| Unknown | 23 | 59% |
| Readers by discipline | Count | As % |
|---|---|---|
| Unspecified | 4 | 10% |
| Business, Management and Accounting | 4 | 10% |
| Economics, Econometrics and Finance | 3 | 8% |
| Computer Science | 1 | 3% |
| Psychology | 1 | 3% |
| Other | 2 | 5% |
| Unknown | 24 | 62% |
Attention Score in Context
This research output has an Altmetric Attention Score of 11. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 12 November 2023.
All research outputs
#3,506,186
of 26,284,763 outputs
Outputs from Frontiers in Neuroscience
#2,593
of 11,797 outputs
Outputs of similar age
#69,443
of 445,796 outputs
Outputs of similar age from Frontiers in Neuroscience
#50
of 439 outputs
Altmetric has tracked 26,284,763 research outputs across all sources so far. Compared to these this one has done well and is in the 86th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 11,797 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 11.1. This one has done well, scoring higher than 76% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 445,796 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 84% of its contemporaries.
We're also able to compare this research output to 439 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 87% of its contemporaries.