Amanda K. Robinson, Jason B. Mattingley, Judith Reinhard
Abstract
As any food critic knows, the visual presentation of a dish can enhance its aroma. Is the reverse also true? Here we investigated whether odors can enhance the salience of familiar visual objects at the limits of perceptual discrimination, using rapid serial visual presentations (RSVP) to induce an attentional blink (AB). We had participants view RSVP streams containing photographs of odor-related objects (lemon, orange, rose, and mint) amongst non-odor related distractors. In each trial, participants inhaled a single odor, which either matched the odor-related target within the stream (congruent trials), did not match the odor-related target (incongruent trials), or was irrelevant with respect to the target. Congruent odors significantly attenuated the AB for odor-related visual targets, compared with incongruent and irrelevant odors. The findings suggest that familiar odors can render matching visual objects more salient, thereby enhancing their competitive strength at the limits of temporal attention.
This research output has an Altmetric Attention Score of 6. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 09 September 2014.
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#6,642,985
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Outputs from Frontiers in Integrative Neuroscience
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#63,349
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Outputs of similar age from Frontiers in Integrative Neuroscience
#39
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Altmetric has tracked 26,409,992 research outputs across all sources so far. This one has received more attention than most of these and is in the 74th percentile.
So far Altmetric has tracked 928 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.3. This one has gotten more attention than average, scoring higher than 72% of its peers.
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We're also able to compare this research output to 90 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 56% of its contemporaries.
