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The impact of characters like Tony the Tiger and other child-targeted techniques used in food and beverage marketing

Overview of attention for article published in Frontiers in Nutrition, December 2023
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (92nd percentile)
  • High Attention Score compared to outputs of the same age and source (97th percentile)

Mentioned by

news
2 news outlets
twitter
1 X user

Readers on

mendeley
8 Mendeley
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Title
The impact of characters like Tony the Tiger and other child-targeted techniques used in food and beverage marketing
Published in
Frontiers in Nutrition, December 2023
DOI 10.3389/fnut.2023.1287473
Pubmed ID
Authors

Christine Mulligan, Lauren Remedios, Tim Ramsay, Elise Pauzé, Mariangela Bagnato, Monique Potvin Kent

X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 8 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 1 13%
Student > Bachelor 1 13%
Lecturer 1 13%
Other 1 13%
Student > Master 1 13%
Other 0 0%
Unknown 3 38%
Readers by discipline Count As %
Agricultural and Biological Sciences 2 25%
Social Sciences 2 25%
Economics, Econometrics and Finance 1 13%
Unknown 3 38%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 21. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 12 January 2024.
All research outputs
#1,764,784
of 25,152,132 outputs
Outputs from Frontiers in Nutrition
#710
of 6,529 outputs
Outputs of similar age
#21,494
of 292,466 outputs
Outputs of similar age from Frontiers in Nutrition
#10
of 307 outputs
Altmetric has tracked 25,152,132 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 92nd percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 6,529 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 15.1. This one has done well, scoring higher than 89% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 292,466 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 92% of its contemporaries.
We're also able to compare this research output to 307 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 97% of its contemporaries.