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The asymmetrical force of persuasive knowledge across the positive–negative divide

Overview of attention for article published in Frontiers in Psychology, September 2015
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Title
The asymmetrical force of persuasive knowledge across the positive–negative divide
Published in
Frontiers in Psychology, September 2015
DOI 10.3389/fpsyg.2015.01324
Pubmed ID
Authors

Mads Nordmo, Marcus Selart

Abstract

In two experimental studies we explore to what extent the general effects of positive and negative framing also apply to positive and negative persuasion. Our results reveal that negative persuasion induces substantially higher levels of skepticism and awareness of being subjected to a persuasion attempt. Furthermore, we demonstrate that in positive persuasion, more claims lead to stronger persuasion, while in negative persuasion, the numerosity of claims carries no significant effect. We interpret this finding along the lines of a satiety-model of persuasion. Finally, using diluted, or low strength claims in a persuasion attempt, we reveal a significant interaction between dispositional reactance and dilution of claims on persuasion knowledge. The interaction states that diluted claims increase the awareness of being subjected to a persuasion attempt, but only for those with a high dispositional level of reactance.

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 17 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 17 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 6 35%
Student > Master 3 18%
Student > Doctoral Student 1 6%
Lecturer > Senior Lecturer 1 6%
Lecturer 1 6%
Other 1 6%
Unknown 4 24%
Readers by discipline Count As %
Business, Management and Accounting 6 35%
Psychology 3 18%
Social Sciences 2 12%
Arts and Humanities 1 6%
Mathematics 1 6%
Other 0 0%
Unknown 4 24%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 04 September 2015.
All research outputs
#18,425,370
of 22,826,360 outputs
Outputs from Frontiers in Psychology
#22,162
of 29,801 outputs
Outputs of similar age
#192,525
of 267,016 outputs
Outputs of similar age from Frontiers in Psychology
#451
of 563 outputs
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