Title |
Developing a Dissemination Model to Improve Intervention Reach among West Virginia Youth Smokers
|
---|---|
Published in |
Frontiers in Public Health, August 2014
|
DOI | 10.3389/fpubh.2014.00101 |
Pubmed ID | |
Authors |
Kimberly Horn, Traci Jarrett, Andrew Anesetti-Rothermel, Nancy O’Hara Tompkins, Geri Dino |
Abstract |
The not-on-tobacco program is an evidence-based teen smoking cessation program adopted by the American Lung Association (ALA). Although widely disseminated nationally via ALA Master Trainers, in recent years, adoption and implementation of the N-O-T program in West Virginia (WV) has slowed. WV, unfortunately, has one of the highest smoking rates in the US. Although it is a goal of public health science, dissemination of evidence-based interventions is woefully understudied. The present manuscript reviews a theoretical model of dissemination of the not-on-tobacco program in WV. Based on social marketing, diffusion of innovations, and social cognitive theories, the nine-phase model incorporates elements of infrastructure development, accountability, training, delivery, incentives, and communication. The model components as well as preliminary lessons learned from initial implementation are discussed. |
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