Using VR and eye-tracking to study attention to and retention of AI-generated ads in outdoor advertising environments
Preprint in bioRxiv (August 2024)
The most recent citing publications are shown below. View all 11 publications that cite this research output on Dimensions.
Preprint in bioRxiv (August 2024)
Article in Journal of Consumer Behaviour (July 2024)
Article in Virtual Reality (February 2024)