Subjective preferences affect many processes, including motivation, along with individual differences. Although incentive motivations are proposed to increase our limited visual working memory (VWM) capacity, much less is known about the effects of subjective preferences on VWM-related brain systems, such as the prefrontal and parietal cortices. Here, we investigate the differences in VWM capacities and brain activities during presentation of preferred and non-preferred colors. To this end, we used time-frequency (TF) analyses of electroencephalograph (EEG) data recorded during a delayed-response task. Behavioral results showed that the individual VWM capacities of preferred colors were significantly higher than those of non-preferred colors. The EEG results showed that the frontal theta and beta amplitudes for maintenance of preferred colors were higher than those of non-preferred colors. Interestingly, the frontal beta amplitudes were consistent with recent EEG recordings of the effects of reward on VWM systems, in that they were strongly and individually correlated with increasing VWM capacities from non-preferred to preferred colors. These results suggest that subjective preferences affect VWM systems in a similar manner to reward-incentive motivations.
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 25 April 2013.
All research outputs
#12,671,361
of 22,685,926 outputs
Outputs from Frontiers in Human Neuroscience
#3,499
of 7,119 outputs
Outputs of similar age
#141,723
of 244,123 outputs
Outputs of similar age from Frontiers in Human Neuroscience
#147
of 294 outputs
Altmetric has tracked 22,685,926 research outputs across all sources so far. This one is in the 43rd percentile – i.e., 43% of other outputs scored the same or lower than it.
So far Altmetric has tracked 7,119 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 14.5. This one is in the 49th percentile – i.e., 49% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 244,123 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 41st percentile – i.e., 41% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 294 others from the same source and published within six weeks on either side of this one. This one is in the 47th percentile – i.e., 47% of its contemporaries scored the same or lower than it.
