From a Penny to Self-Disgust: How Cashback Rewards for Favorable Comments and Relationship Norms Affect Consumers’ Post-Purchase Behavioral Intentions
Article in Journal of Theoretical and Applied Electronic Commerce Research (May 2024)
The most recent citing publications are shown below. View all 8 publications that cite this research output on Dimensions.
Be Social The Impact of Online Referral Program on Referrer Purchase Behavior
Article in IEEE Transactions on Engineering Management (March 2024)
Who is more likely to initiate referrals? Effect of consumer's regulatory focus on referral intention
Article in Journal of Retailing and Consumer Services (March 2024)