Creativity – help or hindrance? The impact of product review creativity on perceived helpfulness
Article in Computers in Human Behavior (July 2024)
The most recent citing publications are shown below. View all 6 publications that cite this research output on Dimensions.
Article in Computers in Human Behavior (July 2024)
Article in Asia Pacific Journal of Marketing and Logistics (July 2023)
Article in International Journal of Human-Computer Interaction (July 2023)