Who takes the lead in consumer choices within romantic relationships: the evidence from electroencephalography hyperscanning and granger causality analysis
Article in Cerebral Cortex (June 2024)
The most recent citing publications are shown below. View all 3 publications that cite this research output on Dimensions.
Neuromarketing as a scale validation tool: Understanding individual differences based on the style of processing scale in affective judgements
Article in Journal of Consumer Behaviour (May 2023)
The Effectiveness of Price Promotions in Purchasing Affordable Luxury Products: An Event-Related Potential Study
Article in Frontiers in Neuroscience (February 2022)