The Influencing Mechanism of Interaction Quality of UGC on Consumers’ Purchase Intention – An Empirical Analysis

Overview of attention for article published in Frontiers in Psychology, July 2021

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Who Makes Popular Content? Information Cues from Content Creators for Users’ game Choice: Focusing on User-Created Content Platform “Roblox”

Article in Entertainment Computing (May 2024)

The Role of User-Generated Content in the Sustainable Development of Online Healthcare Communities: Exploring the Moderating Influence of Signals

Article in Sustainability (April 2024)

Is Consumer Generated Branding the Way Forward for Digital Advertising: Examining the Effects of Message Source, Presentation Format and Involvement on Consumer Decisions on X (Formerly Twitter)

Article in Journal of Current Issues & Research in Advertising (April 2024)

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