What are the Barriers to the Consumption of Millet-based Foods in India? An Innovation Resistance Theory (IRT) Perspective
Article in Journal of International Food & Agribusiness Marketing (March 2024)
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Article in Journal of International Food & Agribusiness Marketing (March 2024)
Article in Journal of Retailing and Consumer Services (January 2024)
Book chapter in Springer Proceedings in Business and Economics (October 2023)