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Sales forecasts for new pharmaceuticals tend to be overestimated, especially for innovative products entering saturated markets. Not a huge surprise, but some interesting data from Austria regardless https://t.co/YXrfofXLNr
Sales forecasts for new pharmaceuticals tend to be overestimated, especially for innovative products entering saturated markets. Not a huge surprise, but some interesting data from Austria regardless https://t.co/YXrfofXLNr
New Research: Assessing the Accuracy of Sales Forecasts Submitted by Pharmaceutical Companies Applying for Reimbursement in Austria https://t.co/TrVWkWRMTw #pharmacology