Unraveling consumer behavior: Exploring the influence of consumer ethnocentrism, domestic country bias, brand trust, and purchasing intentions
Article in Strategic Change (September 2024)
The most recent citing publications are shown below. View all 12 publications that cite this research output on Dimensions.
A Case Study of Starbucks in Spain: Sustainable Operations Management
Article in European Journal of Management Issues (August 2024)
Consumer ethnocentrism: bibliometric analysis and literature review through cognitive structure and mapping of research based on web of science (WoS) and scopus
Article in Cogent Business & Management (July 2024)