Quadrilateral Brand: The Journey of Brand Trust in Building Brand Equity
Article in KnE Social Sciences (June 2024)
The most recent citing publications are shown below. View all 25 publications that cite this research output on Dimensions.
The Role of Brand Equity, Brand Authenticity, Brand Trust to Increase Customer Satisfaction
Article in JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) (April 2024)
Effects of green authenticity on well-being, customer engagement and approach behavior toward green hospitality brands
Article in International Journal of Contemporary Hospitality Management (February 2024)