Marketing Management

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Marketing Management

Springer International Publishing

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So far, Dimensions has found 21 publications that cite this research output.

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An analysis of the strategies for overcoming digital supply chain implementation barriers

Article in Decision Analytics Journal (March 2024)

Financial innovation and digitalization promote business growth: The interplay of green technology innovation, product market competition and firm performance

Article in Innovation and Green Development (March 2024)

Influence of optimal room occupancy strategies on revenue maximisation during slack periods in selected 3- to 5-star hotels in Ghana

Article in Research in Hospitality Management (January 2024)

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