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Proceedings of the Fifteenth International Conference on Management Science and Engineering Management

Overview of attention for book
Proceedings of the Fifteenth International Conference on Management Science and Engineering…
Springer International Publishing
Attention for Chapter 56: The Influence of Brand Stories on Customers’ Purchase Intention
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (81st percentile)

Mentioned by

news
1 news outlet

Citations

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2 Dimensions

Readers on

mendeley
21 Mendeley