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One of the best research on celebrity endorsement or brand appeal I’ve ever read! https://t.co/pIyTLk7df4
One of the best research on celebrity endorsement or brand appeal I’ve ever read! https://t.co/pIyTLk7df4
New Research: Effects of Celebrity Characteristics, Perceived Homophily, and Reverence on Consumer-Celebrity Para-Social Interaction and Brand Attitude https://t.co/DL5V0R3O4y #Psychology #Psych