Do Psychological Ownership and Communicative Presence Matter? Examining How User-Generated Content in E-Commerce Live Streaming Influences Consumers’ Purchase Intention
Article in Behavioral Sciences (August 2024)
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Article in Behavioral Sciences (August 2024)
Article in Textile & Leather Review (May 2024)
Article in Jurnal Ekonomi Bisnis dan Kewirausahaan (April 2024)