The vampire effect of smartphone swiping: how atypical motor actions increase ad attention but impair brand recall
Article in International Journal of Advertising (June 2024)
The most recent citing publications are shown below. View all 12 publications that cite this research output on Dimensions.
Article in International Journal of Advertising (June 2024)
Article in Information Technology And Control (March 2024)
Article in Advanced Biomedical Engineering (February 2024)