Get inspired and pay for the goods: An investigation of customer inspiration and purchase intention in livestream shopping
Article in Journal of Retailing and Consumer Services (May 2024)
The most recent citing publications are shown below. View all 14 publications that cite this research output on Dimensions.
Article in Journal of Retailing and Consumer Services (May 2024)
Article in Jurnal Riset Ekonomi dan Bisnis (April 2024)
Article in Journal of Hospitality & Tourism Research (January 2024)