Customer purchase decisions of clothing amongst students in Nigerian private universities: The effect of digital advertising
Article in Innovative Marketing (September 2024)
The most recent citing publications are shown below. View all 11 publications that cite this research output on Dimensions.
Article in Innovative Marketing (September 2024)
Book chapter in Advances in Logistics, Operations, and Management Science (August 2024)
Article in Journal of Engineering Design (July 2024)