Gifts to incentivise donations from young consumers: an ethical tension
Article in Young Consumers Insight and Ideas for Responsible Marketers (May 2024)
The most recent citing publications are shown below. View all 6 publications that cite this research output on Dimensions.
Article in Young Consumers Insight and Ideas for Responsible Marketers (May 2024)
Article in Frontiers in Psychology (September 2023)
Article in Business & Information Systems Engineering (August 2023)