Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communications
Article in Young Consumers Insight and Ideas for Responsible Marketers (February 2024)
The most recent citing publications are shown below. View all 3 publications that cite this research output on Dimensions.
Article in Young Consumers Insight and Ideas for Responsible Marketers (February 2024)
Conference proceeding (August 2023)
Article in F1000Research (August 2022)